According to the Content Marketing Institute in the US, “content marketing is one of the top growing fields in the marketing landscape.” It involves developing and sharing valuable content to attract and convert prospects into customers, and customers into repeat buyers.
Organisations are increasingly focused on the development of effective content via multiple channels to engage and inspire their audiences. Articles, videos, blogs, social media, eNewsletters, and white papers are the most popular tactics employed by markets in a customer-centric and highly competitive world.
How do you make sure that the content you produce reaches your audience and talks to them the way they want to be communicated to? And more importantly, how do you ensure they come back for more?
This highly interactive MasterClass will give you great insight into content marketing strategies and will leave you upskilled with greater knowledge on how to:
- Understand content marketing and develop successful strategies
- Share content via new technologies and multiple channels
- Use content marketing to raise brand awareness, acquire customers, generate leads, and retain customers
- Create unique, exceptional and relevant content
- Measure the effectiveness of your content marketing state
MasterClass Leaders:
Beverly W. Jackson (USA), Director of Marketing & Social Media, The GRAMMYs
Google's Representative
SPONSORED BY:
