Day 2 Welcome

Jodie Sangster, Chief Executive Officer, ADMA

Using social e-commerce and technology innovation to improve customer satisfaction

• Implementing social commerce strategies to listen, understand and engage with your customers
• Changing the way you do business to respond to new customers’ needs
• Investing in the latest technologies and fast growing channels to deliver enhanced and customised experiences

Chris Smith
General Manager Digital, Direct Banking
National Australia Bank

Anthropological research into consumer behavior

• Understanding how technology has changed customers buying habits
• Developing your plan through meaningful consumer insights
• Adopting new behaviors to drive the design and development of new consumer products

Justin Cohen
Senior Research Consultant
Australian Centre for Retail Studies

CONFERENCE SPONSOR SESSION

Applying customer insights across the customer life cycle

• The HSBC customer insights journey
• The approach to building relevant customer insights
• Pllication of customer insights to customer acquisition
• Addressing the challenge of integrating these insights across all customer life stages and touch points

Stephen Nicholls
Senior Manager, CK & CRM, Marketing
HSBC Bank Australia

PANEL: The link between creative and effectiveness

Andy Pontin
Chief Executive Officer
Clemenger BBDO Sydney

Peter Field (UK)
Marketing Consultant and Author

Ross Raeburn
Managing Director
Soap Creative

Making content relevant for emerging platforms

• Extending traditional media to appeal to diversified audiences
• Offering the same levels of service and product across all your channels
• Tracking new customers behaviours and demographics to ensure effectiveness of content marketing
• Contributing to the profitability of your business while maintaining the integrity of the your brand

Paul Robinson
Marketing & Communications Manager
ABC Commercial

PANEL: Understanding behavioral economics

Adam Ferrier
Founding Partner
Naked Communications

Jhonnie Blampied
Director
Jhonnie Pty Ltd

Ian Lyons
Consultant

INTERVIEW: Acquiring customers in an online world

• Gathering data to better understand and convert your customer in a multi-channel world
• Developing and managing effective member acquisition campaigns
• Implementing strategies and monitoring outcomes

Bronwyn Shearer
Head of Brand and Acquisition Marketing
NRMA Motoring & Services

The democratisation of content

• How new business models and new technology are breaking down the artificial walls created by the advertising and production industries
• With an ever increasing demand for content and decreasing budgets, clients are looking for a new solution
• Is crowd sourcing content from global communities of individuals the new global network?
• Learn why Coca Cola, GM, Unilever and many others are sourcing advertising, music, pr, webisode dramas and feature documentaries from a very different source

David Alberts (UK)
Chief Creative Officer
MOFILM

The next big thing

• Taking advantage of the digital world to create competitive advantage
• Achieving international success thanks to innovation and global connectivity
• A look into the future of marketing and technology

David Harrison
VP of Engineering
Freelancer.com

CONFERENCE SPONSOR SESSION

To Be Advised

Moving acquisition and business development from the offline world to online

• Analysing the steps taken towards moving from 20% - 80% digital acquisition
• Integration of digital: Analysing the evolution across all channels
• Developing offline metrics in an online way: Leveraging existing data for digital use

Jennifer Ruth
Director – External Acquisition, Aus & NZ
American Express Australia Ltd

CO-PRESENTATION: Content Driven Marketing in the Social Space: Online Video at UoN Gradschool

• Why content rules consumer led engagement 
• Trust generation: Building your brand and trust in your content
• Finding your audience and generating views

Luke Hardiman
Director
The Content Agency

Mat Sharman
General Manager - Marketing & Recruitment
University of Newcastle

CO-PRESENTATION: Getting organised to innovate: unlocking your team's potential

• Building high performance cross-functional teams to create innovative campaigns
• Understanding the process of innovation a a way to achieve great results
• Being agile means being organised and responding faster to the market

Nick Adams
Director of CRM, Digital and Loyalty
Telstra

Liam Royes
General Manager APAC
Orbis Global

Using trigger based marketing to persuade and captivate your customers

• Analysing behaviour to identify changes in customers need 
• Precision marketing effectiveness: Wining the attention of customers
• Automatically delivering targeted campaigns and executing a response

Jonathan Wild
Marketing Director
HotelClub

Acquiring customers in an online world

• Analysing data to understand where your customers are, how to reach them and how to give them what they need
• Developing brand awareness in a competitive online world
• Using various digital channels to generate leads and increase sales

Mark Capps
CEO and Co-Founder
Sneaking Duck

Who moved my layout pad

New realities in the creative department:

• The new creative canvas
• The copywriter as inventor
• Craft in a consumer controlled world

Peter Vierod
Creative Partner
Friend